Sarah Girgis Motycka is Senior Marketing Manager, Digital at Fifth Third Bank in Cincinnati, where she owns 53.com, the bank’s flagship website. Her work spans cross-channel digital marketing — including website, email, SMS, and personalization — along with segmentation, marketing technology, analytics, and governance. With over 22 years of experience in marketing and product management, she specializes in strategy, brand development, and customer engagement, driving business growth and innovation.
